Sunday, January 19, 2014

American Hustle



Had I been on it, I might have been able to see this tone shift coming. Like it was back in 2010, when The Social Network was all but certain to cruise to a Best Picture win until The King's Speech swept it to steal it all, American Hustle seems to be coming for 12 Years a Slave. Entertainment reporters seem to be swayed by what they are hearing: Academy voters love David O. Russell's film. 

Most analysts are looking to tonight's Producers Guild Awards to give them a sense of how strong this shift is, but the model I use to predict the Academy Awards doesn't seem to think that matters. If 12 Years a Slave wins tonight, and Alfonso CuarĂ³n wins the Directors Guild Award as many suspect he will, then it turns out that American Hustle is still the favorite.

What is difficult to reconcile, however, is that when I don't assume the winners of those awards, the model thinks 12 Years a Slave is a sure thing. So somewhere hidden in the data is a forecast that things are not going to turn out like we think they will at the guild awards. I suspect that things will come into focus at the Directors Guild Award on Friday. If Steve McQueen doesn't go home with an award, 12 Years a Slave is likely a sinking ship.

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